Normally three is a lucky number. Today we looked into it, and yep… it’s still lucky.
Pinterest has three new display options that could help you find your way onto Pinners’ screens more easily.
First the catalog
You can now connect your product feed with Pinterest to make your catalog discoverable and shoppable via Pins, ads, and videos.
You’ll also get a Shop tab on your profile so shoppers can easily buy your products. Nice.
Then the spotlight
Premiere Spotlight ads—which appear near the top of the Pinterest search page—are opening up to more brands. Apparently initial placement tests were a success.
And finally, the Shuffle
Pinterest’s stand-alone creative app Shuffle is popular among Gen Z users, and surprise surprise, the app is looking for a way to monetize.
Apparently users will be able to make collages out of product images they find on Pinterest. The app will then show details of the products displayed – including prices.
Why we care
If you use Pinterest for e-commerce, you just got two new ways to get your products in front of more users, which is always helpful.
And if you cater to younger audiences, the Shuffle app could prove to be a nice additional monetization tool, too.
