By now you’ve probably trimmed a tree. Ready to trim some ad videos?
According to the 2022 Marketing Report and 2023 Outlook by Mediaocean, an advertising company, 63% of advertisers claim TikTok and short form videos will be the biggest ad trend.
Rounding up predictions: Most respondents think CTV and streaming (54%), along with e-commerce (47%), are also trends to keep an eye on.
As for opportunities, 49% think better creative and production tools will help improve social media execution—in other words, make it easier to create short videos for platforms.
But there are also concerns… The lack of preparedness for a cookieless future, reduced measurement, and loss of third-party data are advertisers’ top three greatest fears.
Moreover, talent retention and access to expertise are also a big problem for many (29%).
Why we care: The report reinforces belief that this year just set up the stage for short form videos to completely take over and dominate the ad space in 2023.
What you can do is make sure you have the right tools, content, and expertise you need to march into the short video era with confidence. It’s not easy, but it is possible.
Alex Lim
Alex Lim is a certified book reviewer and editor with over 10 years of experience in the publishing industry. He has reviewed hundreds of books for reputable magazines and websites, such as The New York Times, The Guardian, and Goodreads. Alex has a master’s degree in comparative literature from Harvard University and a PhD in literary criticism from Oxford University. He is also the author of several acclaimed books on literary theory and analysis, such as The Art of Reading and How to Write a Book Review. Alex lives in London, England with his wife and two children. You can contact him at [email protected] or follow him on Website | Twitter | Facebook
