Hear that rumbling? It’s the sound of the big players revving their search engines…
Shortly after Microsoft announced plans to integrate ChatGPT with Bing, Google CEO Sundar Pichai said something similar is coming to Google soon.
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Two is company
Google is testing a chatbot called Apprentice Bard in its own search engine.
Apprentice Bard is based on Google’s LaMDA language model, and Sundar says the feature could be released in “the coming weeks and months.”
By the way, Google is holding a Search and AI livestream this week, allegedly to reveal concrete details on the launch, in case you’re interested.
Did you see that?
Meanwhile, users caught glimpses of a new Microsoft Bing interface appearing—and then disappearing—a few mornings ago.
The new interface supposedly comes with a ChatGPT-like chat box instead of a search bar, and encourages natural language rather than keyword-driven search.
Sounds like the first look into the much anticipated GPT-4 powered search engine…
Why we care
Marketers and SEOs may be on the brink of a completely new world of optimization, the biggest difference being natural language and queries of up to 1000 characters instead of keyword-driven queries.