10 Ways to Raise Online Sales of Your Business

Raising online sales is the main objective of many companies, big and small alike. Whether you run a mom-and-pop retail company or help a large eCommerce titan like Amazon.com, cumulative sales with online networks are a little like bowling a strike. It looks a whole lot less difficult than it is. Fortunately, there are loads …

MarTech and AdTech News Headlines Update on January 21, 2022

Transformations The Atlantic has done an amazing job documenting how they’ve been listening to what their audience wants. They’ve been asking the right first questions: Why do people seek us out? What do they get from the time they spend with us? They’ve uncovered five really clear intentions from audiences across their articles and podcasts: …

How Retailers Can Leverage Events to Drive Loyalty and Sales

Consumers are ready to go to in-person retail events again, but it will take careful attention to craft the right concepts, promotion and execution to build your brand and customer loyalty. Many retailers tell us that they’re going to spend more than ever on events this year, and proper planning will help make sure you …

Brand Excellence in a World Where Every Impression Is a Brand Impression

To succeed in today’s over-saturated market, brands must maximize every consumer touchpoint. Yet, many brands struggle to produce engaging content that translates across multiple platforms. The bad news? Consumers are noticing. A recent survey of 1,000 U.S. consumers by Dynata found that 52% of respondents have been deterred from purchasing a product they might otherwise …