Sure, Affluenza is a polemic, but it’s a powerful one. Sure, some of the book’s more startling factual assertions are, on closer examination, somewhat distorted. But this is a call to arms, not a scholarly dissection. By depicting our consumer culture as a deadly epidemic, the authors provide a metaphor that simply and intuitively captures …
MarTech
Continuous Discovery Habits (2021) explores how product managers and designers can keep making a positive impact on their customers’ lives. It explores an optimal decision-making process for product teams, so that they can continue to improve their offerings. Who is it for? Product managers looking for a new way of working Entrepreneurs seeking a fresh …
E-commerce has been growing steadily over the past two decades, and the current situation has only accelerated this tectonic shift from brick-and-mortar retail to online commerce. Today’s summary affords you a glimpse of what’s in store for both consumers and companies vying for their business. Retail’s future is both bright and harsh. Yet companies that …
A brand’s strength rests upon a close correlation between the image the brand creates and the consumer’s reception of that message. What’s inside? If you drink Coke or Evian, fly British Air, drive Toyota or BMW, wake up with Colombian coffee or go to sleep with Tylenol PM, then you’ve experienced the power of brands. …
In today’s highly competitive business world, building customer loyalty is crucial for the success of any organization. Repeat customers are an essential source of revenue and a key factor in the growth of any business. However, achieving customer loyalty is not easy, and it requires a strategic approach that includes regular communication with your customers. …
Are you tired of paying full price for books? Looking for ways to save money on books? Check out our comprehensive guide to find the best deals on books online. From browsing online marketplaces to using price comparison tools, we’ve got you covered. If you’re a book lover, you know how expensive it can be …
It happens to all of us at some point. You see ad copy that’s making bank for a competitor, so you copy/paste it, change a few words here and there, and wait for the conversions to roll in… … Only they don’t. Instead your ad flops, and you have no idea why. This is an …
This article examines how regulators approach market disruption in the digital era, and how institutions are responding. Discover how institutions are breaking down boundaries in trade compliance, and what it means for operational efficiency. Financial institutions today depend on market surveillance systems and internal trade controls to guard against different forms of disruptive behavior. But …
The average US consumer belongs to at least 16 different loyalty programs — and actively uses less than half of them. That means the majority of modern loyalty programs are collecting digital dust, buried among other apps. Brands and retailers can better engage their customers and create lifetime value using first-party purchase data. What does …
Chances are, you already know that building a community has one of the biggest returns for your retention and lifetime value (LTV). So, now that you’ve decided your e-commerce store needs a community, how do you actually build it? And how do you get customers actively engaging with your Facebook Group—or wherever you’re hosting your …