Sure, you’ve got a great marketing routine. But according to Google, that may not be enough. Instead, the tech giant wants you to see the upcoming year as an opportunity to move to “tried-and-new” ways of doing things with its tools. Google listed a few things you should focus on this year that could set …
Hear that rumbling? It’s the sound of the big players revving their search engines… Shortly after Microsoft announced plans to integrate ChatGPT with Bing, Google CEO Sundar Pichai said something similar is coming to Google soon. Two is company Google is testing a chatbot called Apprentice Bard in its own search engine. We’re getting closer …
Learn 8 strategies to make the most of you spend and increase visibility. Recent studies show 87% of shoppers in the U.S. begin product searches online. Additionally, 54% of consumers trust websites more that appear at the top of SERPs. Translation: effective brand awareness turns a single Google search into a potential customer acquisition opportunity. …
To be efficient, or to be omnipresent? That’s the great PPC question. For example, maybe you want your campaigns to bring the most bang for your buck, so you’re limiting ad exposure only to the safest of bets. But does that mean you’re missing out on non-measurable, qualified traffic in the process? The good news …
Want to make an SEO analyst happy? Give them more data to play with. Google’s bringing the smiles by adding two new updates to the Search Console Video indexing report. First, let’s see those impressions Video impressions overlay: You can now see the number of daily video impressions and keep track of your video performance …
Microsoft plans to make its multi-channel marketing strategy—which combines the Search and Audience networks—available to all advertisers starting February 21. OK, so, what does that mean? A few things. First, Microsoft says you’ll no longer see the audience ad bid modifiers in your campaigns. Also, you will no longer have to manage campaigns manually. Instead …
Cold emails, keyword lists, outlining… if only someone else could do the legwork that takes up so much time for free. Yep, you know where this is going. Matt Gray posted an interesting thread on how to make ChatGPT your “free employee” to save yourself a bunch of time, money, and generally make your and …
You might not believe this, but it seems cookies finally have an expiration date. Google is planning to seal the cookie jar once and for all by Q3 2024, based on a document provided to the UK Competition and Market Authority. How it’s crumbling At first, Google planned to scrap third-party cookies by the end …
Spoiler alert: People trust their friends more than they trust Kardashians. Afterall, the average consumer has grown immune to sponsored posts by influencers who have never even tried your product. That’s why your store needs to leverage its loyal customer base to recruit their friends and family. The good news is, you only have to …
Would you walk into a local restaurant if you saw it had a one-star rating? Neither would we. And that tells you how easy it is for your reputation to take a hit, cost you customers, and eventually tank your entire business. Miriam Ellis recently shared a local business rating scale, showing how different ratings …