Despite the expectation of a cloudy horizon for this year’s Q4, publishers are about to receive a better forecast. While there has been uncertainty surrounding the upcoming quarter, the recent Digital Publishers’ Revenue Index report revealed the total revenue for Q2 was up by £154.8million. With a 12.3% increase from the previous year’s Q2, it …
SEO Now that the September core update-quake is over, winners and losers have started rising from the debris. It seems government and e-commerce websites got boosts, while news sites and even YouTube got pushed down. Wild. Read more: Winners & Losers of the September 2022 Core Update & Product Reviews Update TikTok Combine Canva and …
Put a $50 lawnmower next to a $150 lawnmower, and the second one feels more expensive. Tell the customer that the $50 lawnmower lasts only 3 months while the $150 lawnmower lasts for a decade, and suddenly the first one sounds really expensive. Truth is, you have more power than you realize over whether a …
Here’s what most SEOs believe when it comes to Google’s E-A-T framework: By focusing on your content’s E-A-T (expertise, authoritativeness, and trustworthiness), you’ll climb to the top of the search results. But Molly Ploe at Moz asks a great question: If you do everything by the book and your direct competitors do so as well… …
Macy’s is reading the room… The famous retailer just announced their own curated marketplace powered by Mirakl—a leading third-party marketplace tech company. How it works: Advertisers lucky enough to be part of Macy’s “select, curated group of sellers and brands” would be able to access a seller’s dashboard and submit products for review. If approved, …
The right creators can boost awareness and provide much-needed social proof for your brand. And with YouTube introducing revenue sharing for Shorts, there’s a good chance we’ll see an influx of new creators, which could give you more people to choose from. But finding quality, niche creators is hard. So how do you snatch creative, …
Your skills are in high demand right now. Unfortunately, so are the skills of your competitors. Level up: CNBC recently interviewed a few LinkedIn creators who shared career advice to young marketers. Their recommendations include things like: Sending cold messages. No, it’s not always pleasant but it can be effective. Sending a cold, yet genuine …
Times may be uncertain, but one thing isn’t: content creators are in high demand. As Hubspot points out, job postings for content creators have almost tripled on LinkedIn compared to just a year ago. So if you’re a content marketer or content creator, now might be a good time to reassess your career goals. What …
This holiday season, customers only want two things: Deals and discounts. Feeling the pinch: Giles Hurley, Aldi’s UK CEO, says customers are discount shopping “in droves.” With many households straining under rising costs, Aldi and its rival Lidl—both famous discounter chains—have seen huge growth in the UK. Giles claims they “haven’t seen such growth since …
If you’re a social media marketer, you know the pain of switching between Facebook and Instagram accounts. So this might brighten your morning a bit… A simple switcheroo: Meta introduced a profile switching interface to make it easier to access, create, and navigate between multiple accounts and profiles. The new feature lets you see Facebook …
