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Temptation Bundling: Why pairing a “should” with a “want” can make buyers happier

Imagine this… You just dropped some serious cash on a new elliptical machine. After spending an hour setting it up, you stand back to admire your new purchase. This thing has all the bells and whistles! At that very moment your significant other walks in the room and says with a chuckle, “It looks awesome. …

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Rapidly Trending Topics, Insights, and Analysis Update on April 26, 2022

Lychee Soda Lychee soda is a carbonated beverage containing lychee fruit extract of flavor. The product initially gained traction in Asian countries such as China, India and Vietnam (who are also the primary producers of the Lychee fruit.) Lychee soda sales are just beginning to see significant growth in North America. In fact, sales are …

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