The platform seems to be adding a new scrollable and shoppable feed to the app that looks really familiar…
Straight outta TikTok: The new feed—which Amazon is calling Inspire— will showcase photos and short videos of product recommendations users can purchase on the platform.
Inspire tab will appear as a lightbulb icon, and will display categories such as pet, skincare, interior design, and more.
When it’s available: The feature is rolling out to select US shoppers sometime this month.
Why we care: This helps Amazon integrate product discovery with a smooth shopping experience in one feed. Hey, it worked for TikTok.
The question is… will it be a success for Amazon, which technically isn’t a social app? Guess we’ll find out.
Oh, and there’s an ad update: Amazon Marketing Stream is now offering Sponsored Display in North America, allowing you to gather performance metrics and campaign changes in near real-time through the Amazon Ads API.