The platform seems to be adding a new scrollable and shoppable feed to the app that looks really familiar…
Straight outta TikTok: The new feed—which Amazon is calling Inspire— will showcase photos and short videos of product recommendations users can purchase on the platform.
Inspire tab will appear as a lightbulb icon, and will display categories such as pet, skincare, interior design, and more.
When it’s available: The feature is rolling out to select US shoppers sometime this month.
Why we care: This helps Amazon integrate product discovery with a smooth shopping experience in one feed. Hey, it worked for TikTok.
The question is… will it be a success for Amazon, which technically isn’t a social app? Guess we’ll find out.
Oh, and there’s an ad update: Amazon Marketing Stream is now offering Sponsored Display in North America, allowing you to gather performance metrics and campaign changes in near real-time through the Amazon Ads API.
Alex Lim
Alex Lim is a certified book reviewer and editor with over 10 years of experience in the publishing industry. He has reviewed hundreds of books for reputable magazines and websites, such as The New York Times, The Guardian, and Goodreads. Alex has a master’s degree in comparative literature from Harvard University and a PhD in literary criticism from Oxford University. He is also the author of several acclaimed books on literary theory and analysis, such as The Art of Reading and How to Write a Book Review. Alex lives in London, England with his wife and two children. You can contact him at [email protected] or follow him on Website | Twitter | Facebook
