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Amazon: Introducing another TikTok-like feed

The platform seems to be adding a new scrollable and shoppable feed to the app that looks really familiar…

Straight outta TikTok: The new feed—which Amazon is calling Inspire— will showcase photos and short videos of product recommendations users can purchase on the platform.

Amazon seems to be adding a new scrollable and shoppable feed to the app that looks really familiar.

Inspire tab will appear as a lightbulb icon, and will display categories such as pet, skincare, interior design, and more.

When it’s available: The feature is rolling out to select US shoppers sometime this month.

Why we care: This helps Amazon integrate product discovery with a smooth shopping experience in one feed. Hey, it worked for TikTok.

The question is… will it be a success for Amazon, which technically isn’t a social app? Guess we’ll find out.

Oh, and there’s an ad update: Amazon Marketing Stream is now offering Sponsored Display in North America, allowing you to gather performance metrics and campaign changes in near real-time through the Amazon Ads API.

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