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Are you asking your customers the right questions?

Ever heard of a meat-alternative brand called SIMULATE? They’re known for viral marketing, bold claims about the future of food, and a more ‘techy’ take on the meat alternatives market—everything about SIMULATE’s marketing screams modern, tech, and young.

SIMULATE known for viral marketing, bold claims about the future of food, and a more ‘techy’ take on the meat alternatives market.

Not everything they do is perfect… But, when we broke down their marketing, we particularly enjoyed their post-purchase survey.

After giving their NUGGS product (imitation chicken nuggets) a 1-10 rating, they asked us:

  • What factor contributed most to your rating score?
  • How did you cook your SIMULATE products?
  • How did you eat your SIMULATE products?

This is really good, and most brands don’t do this.

Reviews are only helpful when you have context, and a post-review survey like this one helps you gather that context.

For example: Imagine if SIMULATE noticed that most 5-star reviews ate their nuggets with sauce cooked them in an oven, and that their 1-star reviews were from people cooking the nuggets in the microwave and eating them without sauce. It’d be a huge insight—and would affect how they marketed and wrote copy for product packaging.

Insight: Don’t just ask customers for reviews. Ask them why.

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