Ever heard of a meat-alternative brand called SIMULATE? They’re known for viral marketing, bold claims about the future of food, and a more ‘techy’ take on the meat alternatives market—everything about SIMULATE’s marketing screams modern, tech, and young.
Not everything they do is perfect… But, when we broke down their marketing, we particularly enjoyed their post-purchase survey.
After giving their NUGGS product (imitation chicken nuggets) a 1-10 rating, they asked us:
- What factor contributed most to your rating score?
- How did you cook your SIMULATE products?
- How did you eat your SIMULATE products?
This is really good, and most brands don’t do this.
Reviews are only helpful when you have context, and a post-review survey like this one helps you gather that context.
For example: Imagine if SIMULATE noticed that most 5-star reviews ate their nuggets with sauce cooked them in an oven, and that their 1-star reviews were from people cooking the nuggets in the microwave and eating them without sauce. It’d be a huge insight—and would affect how they marketed and wrote copy for product packaging.
Insight: Don’t just ask customers for reviews. Ask them why.