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Want to increase customer loyalty and retention? Try handwritten notes

Getting personal is a shortcut to your customers’ hearts… and their wallets. However, the modern customer often sees through automated personalization methods and won’t necessarily respond with a purchase. … Unless you do personalization the old fashioned way. Ariyh reported an interesting experiment from a South Korean beauty retailer. They sent different types of thank …

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The underutilized audience that can be publishers’ biggest growth potential

A few years ago, millennials dominated the social landscape. But they are no longer the new savvy internet users on the block. Now, Gen Z has the attention of marketers and publishers alike when it comes to leveraging trends and measuring online behavior. Here’s why it’s crucial for publishers to capitalize on teens’ time spent …

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[Book Summary] Give & Get Employer Branding: Repel the Many and Compel the Few with Impact, Purpose and Belonging

Give & Get Employer Branding (2020) is a handy introduction and guidebook into the world of employer branding. You’ll find all the basic information you need to reinvigorate your employer brand in order to attract the best candidates and turn your current employees into loyal and eager ambassadors for your organization.

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Reels is lagging behind TikTok

Looks like Instagram’s copycat strategy isn’t going as well as they hoped. According to the Wall Street Journal’s report on Meta’s internal research document, Reels’ engagement has fallen for four weeks straight. It gets worse: Overall engagement is down 13.6%, with “most users having no engagement whatsoever.” In fact, only about 20% of creators on …

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Where to Find Retail Workers for the Short- And Long-Term?

Retailers have long been familiar with the challenges of retaining employees: employment turnover is hovering at 69% and shows no signs of slacking. But in the last two years, they’ve been struggling to find workers too—and despite continuous recruitment, retailers still can’t hire all the employees they need. Being understaffed creates high, unnecessary costs. But …

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How to keep grocery store sales up and consumers loyal, even with a recession looming

Consumers are having a visceral, belt-tightening reaction to economic uncertainty. When profits dip, grocery executives’ natural first reaction is to cut costs wherever possible, or maintain margins by passing off some of the cost to consumers. But these traditional strategies are not designed with long-term goals in mind. Instead, they can leave loyal shoppers dissatisfied …

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[Book Summary] The Undying: Pain, Vulnerability, Mortality, Medicine, Art, Time, Dreams, Data, Exhaustion, Cancer, and Care

The Undying (2019) is a searing, poetic account of the author’s journey through an aggressive form of breast cancer. It’s also a seething appraisal of women’s experience of this illness, in history and literature, as well as in the present-day United States.

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