We recently came across a great viral Twitter thread by Warren Craddock, a former software engineer at Google, that described a number of failures at Google. I’ve worked on a number of high-profile failures: – Lytro lightfield cameras– Google Glass head-mounted computer– Google Clips automatic photographer They all had a fatal flaw. Everyone saw the …
If you’re reading this, there’s a 15% chance that a friend or colleague referred you. That’s good news, both for you and for us. Referral programs are a powerful tool for growing your newsletter or your business when you get them right. If you want to start a referral program, first answer these two questions: …
In the world of short form video content, length still matters. Just… maybe not in the way you’d think. Say more: TikTok announced they’re increasing the video description character limit from 300 to 2200—a 730% increase. Woah…! TikTok has increased video description character limit to 2,200 characters! This is huge for creators and massive in …
Getting personal is a shortcut to your customers’ hearts… and their wallets. However, the modern customer often sees through automated personalization methods and won’t necessarily respond with a purchase. … Unless you do personalization the old fashioned way. Ariyh reported an interesting experiment from a South Korean beauty retailer. They sent different types of thank …
A few years ago, millennials dominated the social landscape. But they are no longer the new savvy internet users on the block. Now, Gen Z has the attention of marketers and publishers alike when it comes to leveraging trends and measuring online behavior. Here’s why it’s crucial for publishers to capitalize on teens’ time spent …
Give & Get Employer Branding (2020) is a handy introduction and guidebook into the world of employer branding. You’ll find all the basic information you need to reinvigorate your employer brand in order to attract the best candidates and turn your current employees into loyal and eager ambassadors for your organization.
Looks like Instagram’s copycat strategy isn’t going as well as they hoped. According to the Wall Street Journal’s report on Meta’s internal research document, Reels’ engagement has fallen for four weeks straight. It gets worse: Overall engagement is down 13.6%, with “most users having no engagement whatsoever.” In fact, only about 20% of creators on …
Retailers have long been familiar with the challenges of retaining employees: employment turnover is hovering at 69% and shows no signs of slacking. But in the last two years, they’ve been struggling to find workers too—and despite continuous recruitment, retailers still can’t hire all the employees they need. Being understaffed creates high, unnecessary costs. But …
Consumers are having a visceral, belt-tightening reaction to economic uncertainty. When profits dip, grocery executives’ natural first reaction is to cut costs wherever possible, or maintain margins by passing off some of the cost to consumers. But these traditional strategies are not designed with long-term goals in mind. Instead, they can leave loyal shoppers dissatisfied …
The Undying (2019) is a searing, poetic account of the author’s journey through an aggressive form of breast cancer. It’s also a seething appraisal of women’s experience of this illness, in history and literature, as well as in the present-day United States.
