Skip to Content

Book Summary: Management Mess to Leadership Success – 30 Challenges to Become the Leader You Would Follow

Management Mess to Leadership Success (2019) is a guide to renovating and polishing your management skills. Through relatable, personal anecdotes of fumbles, missteps, and what not to do, it offers applicable challenges for you to revamp your team by providing a step-by-step guide on how to lead yourself and others and deliver results. Content Summary …

Read More about Book Summary: Management Mess to Leadership Success – 30 Challenges to Become the Leader You Would Follow

Want to increase customer loyalty and retention? Try handwritten notes

Getting personal is a shortcut to your customers’ hearts… and their wallets. However, the modern customer often sees through automated personalization methods and won’t necessarily respond with a purchase. … Unless you do personalization the old fashioned way. Ariyh reported an interesting experiment from a South Korean beauty retailer. They sent different types of thank …

Read More about Want to increase customer loyalty and retention? Try handwritten notes

The underutilized audience that can be publishers’ biggest growth potential

A few years ago, millennials dominated the social landscape. But they are no longer the new savvy internet users on the block. Now, Gen Z has the attention of marketers and publishers alike when it comes to leveraging trends and measuring online behavior. Here’s why it’s crucial for publishers to capitalize on teens’ time spent …

Read More about The underutilized audience that can be publishers’ biggest growth potential

[Book Summary] Give & Get Employer Branding: Repel the Many and Compel the Few with Impact, Purpose and Belonging

Give & Get Employer Branding (2020) is a handy introduction and guidebook into the world of employer branding. You’ll find all the basic information you need to reinvigorate your employer brand in order to attract the best candidates and turn your current employees into loyal and eager ambassadors for your organization.

Read More about [Book Summary] Give & Get Employer Branding: Repel the Many and Compel the Few with Impact, Purpose and Belonging

Reels is lagging behind TikTok

Looks like Instagram’s copycat strategy isn’t going as well as they hoped. According to the Wall Street Journal’s report on Meta’s internal research document, Reels’ engagement has fallen for four weeks straight. It gets worse: Overall engagement is down 13.6%, with “most users having no engagement whatsoever.” In fact, only about 20% of creators on …

Read More about Reels is lagging behind TikTok