Skip to Content

Copywriting: The “Four Cs” framework for increasing your landing page conversion rate

Landing pages not converting at the rate you’d like?

Well, Alex Garcia shared an interesting landing page optimization framework on Twitter.

He calls it the “Four Cs framework,” and it covers the key things you should pay attention to when crafting your pages.

So let’s check those Cs…

#1 – Clarity. A good landing page communicates only one idea and does so clearly. You can solve this problem by answering the one question every visitor has: “What can you do for me?”

This is where headlines play a crucial role. Ask the question above and then read your headline. If it doesn’t answer that question, it’s time to get to work. Here’s an example.

#2 – Context. Now that you’ve answered the customer’s first question, answer their second question: “How?”

If you don’t, your promise is nothing more than a claim… and claims are always suspect.

Create context around your offer with concise subheadings. Alex again provides good examples.

#3 – Creative. Don’t make your customers’ minds fill in the blanks. Use your creativity to demonstrate the value provided by your product or service, either by showing your product being used, or by picturing the outcome.

Show, don’t tell, like this.

#4 – Call To Action (CTA). This is the breaking point. Most CTAs are vague instead of “pushing” prospects to make their final decision.

For instance, remind customers of the core value of your product in the CTA instead of using a general verb like “Act now.” These are good examples of strong CTAs.

And finally, spice up the four Cs with one S – social proof.

Prove that your brand helped real people by showing results, data, and use cases to back up your claims.

Now that you have all the ingredients, you can start C-onverting. Good luck!

Alex Lim is a certified book reviewer and editor with over 10 years of experience in the publishing industry. He has reviewed hundreds of books for reputable magazines and websites, such as The New York Times, The Guardian, and Goodreads. Alex has a master’s degree in comparative literature from Harvard University and a PhD in literary criticism from Oxford University. He is also the author of several acclaimed books on literary theory and analysis, such as The Art of Reading and How to Write a Book Review. Alex lives in London, England with his wife and two children. You can contact him at [email protected] or follow him on Website | Twitter | Facebook

    Ads Blocker Image Powered by Code Help Pro

    Your Support Matters...

    We run an independent site that is committed to delivering valuable content, but it comes with its challenges. Many of our readers use ad blockers, causing our advertising revenue to decline. Unlike some websites, we have not implemented paywalls to restrict access. Your support can make a significant difference. If you find this website useful and choose to support us, it would greatly secure our future. We appreciate your help. If you are currently using an ad blocker, please consider disabling it for our site. Thank you for your understanding and support.