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Creator burnout is a growing issue

Lifestyles Of The Influential

Creators are just like us. They’re hard-working individuals trying to provide for themselves – and they’re also experiencing severe burnout. And despite the glamorous life that many creators seem to have behind the screens, there’s an exhaustion epidemic affecting everyone from TikTok stars to micro-influencers that has some reconsidering their profession.

There’s an exhaustion epidemic affecting everyone from TikTok stars to micro-influencers that has some reconsidering their profession.

Working Hard, Hardly Living

Grueling schedules, inconsistent pay, public scrutiny, constant social platform changes, and more…it’s no wonder that 66% of creators say that burnout is impacting their mental health, as reported by Awin. While there are precautions we can take — such as defining work-life balance, taking breaks, celebrating accomplishments, and more — anyone trying to avoid burnout can tell you: that it’s often not enough, and not that simple.

POV

We’re sad to hear about the rampant struggles that creators are facing on a professional and personal level. We’re hoping that as conversations about the pay gap, mental health, economic challenges, and more become increasingly commonplace, we’ll be able to see subsequent changes implemented to aid everyone dealing with burnout. It’s not easy, but we’ll get through this difficult season together.

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