Skip to Content

Music Makes The Meme

Music and sound selection have a direct impact on content performance. Sounds Like A Party Every marketer wants to crack the code for viral content. Experts say that meme-able content correlates to better engagement and longer lifespans. Makes sense, right? Now, lots of brands are getting creative by working with content creators to develop custom …

Read More about Music Makes The Meme

TikTok Is On Top

Kantar Media names TikTok its most innovative advertiser. TikTok Can Get It Kantar’s Media Reactions study has dubbed TikTok as its most innovative advertiser, with the platform setting the (powerful) standard for viral content and highly visible sponsored content, plus being the star vehicle for countless influencers. Not only is TikTok leading by example when …

Read More about TikTok Is On Top

Twitch’s Host Mode Choice

Twitch plans to drop the wildly lauded “Host Mode” feature from its streams. But Why Tho In a universally confusing move, Twitch’s “Host Mode” feature is slated to disappear from channels this October. BTW: Host Mode allows streamers to host other creator streams on their channels while their main streams are offline. It’s been highly …

Read More about Twitch’s Host Mode Choice

Head of marketing science reveals inside tips for effective campaigns

It’s not every day you get tips for using TikTok from an insider. … Which is probably why this interview with Jorge Ruiz, TikTok’s head of global marketing science, caught plenty of attention. Here’s the shortlist of his insights: Effective frequency: According to Jorge, “the sweet spot is two to three exposures per week.” Of …

Read More about Head of marketing science reveals inside tips for effective campaigns

Facebook connects local stores and SMBs, and Google improves Consent Mode

Two notable updates from the ad duopoly… Shop locally: Facebook just introduced Collaborative Ads for local delivery, an ad format that lets small businesses advertise products while giving customers the option to order from local grocery stores and restaurants. In other words, if a local store or a restaurant has your items in stock, shoppers …

Read More about Facebook connects local stores and SMBs, and Google improves Consent Mode
Ads Blocker Image Powered by Code Help Pro

Ads Blocker Detected!!!

This site depends on revenue from ad impressions to survive. If you find this site valuable, please consider disabling your ad blocker.