Zucked (2019) is one early Facebook investor’s personal warning about the dangers of the platform. It vividly describes how Facebook is damaging both public health and the health of our democracies. From manipulating public opinion to building our addiction to technology, the picture painted in Zucked is of a business unmoored from civic or moral …
Learn how to get followers, build your audience, set goals, and measure success with this free Instagram for Business Kit from HubSpot and Talkwalker. Everything you need to get started with Instagram 22 free Instagram post and story templates What, when, and how to post on Instagram to get followers fast Using hashtags: best practices, …
As Generation Z flies the coop and joins Millennials in the workforce, the two generations are poised to overtake Baby Boomers as the dominant U.S. consumers. Brand competition to win their business is heating up. While both generations fall into the category of digital natives, there are important distinctions to recognize. Clear aesthetic lines are …
If you follow the news, it might seem as if there’s always a new report about how social media and screen usage negatively affects teens. Issues like cyberbullying and sleep problems can occur as a result of social media, and they may seriously impact teens’ mental and physical health. Yet, there are also many great …
Instagram is the second most popular social network after Facebook and it has been growing very rapidly. Instagram is owned by Facebook and it has many similarities with its parent network. Instagram marketing has taken over social media marketing by storm. Instagram is not just a simple photo-sharing social media platform that runs on visual …
Making professional-looking videos doesn’t have to be rocket science. Almost every marketer and business will use video to inform their audience and sell their product at some point. But how do you do it well? In this article, you’ll get simple, applicable strategies and steps you can start using today to take your video from …
Working with social media algorithms requires you to be ready to act in two sharply different operating contexts: proactive and reactive. Crucially, you also need to be able to manage the inter-relationship between the two. We show you how. Understanding the mechanisms of the Social Media Algorithms that control your content’s visibility is no longer …
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