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TikTok: There’s a US ban on the floor

It may sound impossible, but there’s a viable chance TikTok may get “canceled.”

Lawmakers have proposed a bipartisan law that, if passed, would ban TikTok in the United States.

What’s going on: Many US officials are concerned the Chinese government could gain access to US user data.

It turns out there’s a law that could force ByteDance, the Chinese-owned TikTok parent company, to hand information over to the Chinese government.

How the bill works: This new bill “would ban all transactions from any company under the influence of foreign countries of concern,” or in other words – ban TikTok in the US.

Can TikTok find a workaround? It doesn’t seem likely. TikTok reassured the US government that the data is “safely stored” outside of China, but those reassurances did little to mitigate fears.

Why we care: Imagine TikTok suddenly getting banned in the States and the implications it could have on the entire digital marketing landscape…

But let’s wait and see what happens.