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What’s next for TikTok?

No, we don’t mean the United States’ proposed banning of the platform.

TikTok released its What’s Next 2023 Trend Report, outlining key marketing and content creation shifts that could happen in the coming year.

What’s next for TikTok?

TikTok predicts three “major forces” will drive changes:

  • Actionable entertainment, or, incorporating platform-native entertainment content in your promotions.  “When advertising messaging is delivered like an ad, but loved like entertainment, brands see incredible business results,” TikTok says.
  • Celebrating joy. Make space for nice things. Bonding with your audience through meaningful connections and providing a language for people to bond over is going to be super important.
  • Community-built ideals. People are using TikTok to find answers to questions and explore niche interests.  Brands can leverage this by building micro-communities on the app.

In a nutshell, making resonating, entertaining, and niche content that looks native and organic will earn you brownie points from TikTok’s audience.

Going sideways: Also, it seems TikTok is testing landscape videos with select users worldwide.

Previously, TikTok announced it would allow 10-minute videos and with this new potential feature.

The entire thing looks a bit too familiar, right? Yes, it does. Because YouTube.

Why we care: 2022 was the year TikTok established itself as a major player in the social media space. 2023 may see the platform trying to take top spots from the likes of YouTube.

So whatever happens next… it’s going to be an exciting ride.

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