There’s a marketing mistake as old as time: Assuming you know what your customers actually like about your product.
Sometimes, in the blur of thinking of value props and brainstorming after your fourth cappuccino of the day and doing all the other things marketers do…
… You forget to check what your customers think about your product in the first place.
So if you want to find better angles, do some digging and see what people say about your product or similar products.
A few ideas:
- Head over to Twitter. Do a search for tweets containing your company’s name or one of your competitors’. Look for tweets like, “Has anyone used [company name]?” or replies to tweets like “Anyone know a way to [do the thing your product does]?” Sometimes, customers write the copy for you.
- Try scouring Reddit. Lots of people use Reddit to get product recommendations. See if you can find people talking about your product or similar products and focus on the things they care about.
- Do a Google search. People still write product reviews as blog posts. If you can find one for your brand, read what they’re saying.
Sound simple? It is. But many marketers assume they know this stuff and skip this step.
Why this works
Asking your customers directly for feedback can work.
But, providing feedback directly to a company and talking about it online are two different things. You’re likely to get more objective customer language with the latter.
See what people care about, and then… you know, talk about those things.
Alex Lim
Alex Lim is a certified book reviewer and editor with over 10 years of experience in the publishing industry. He has reviewed hundreds of books for reputable magazines and websites, such as The New York Times, The Guardian, and Goodreads. Alex has a master’s degree in comparative literature from Harvard University and a PhD in literary criticism from Oxford University. He is also the author of several acclaimed books on literary theory and analysis, such as The Art of Reading and How to Write a Book Review. Alex lives in London, England with his wife and two children. You can contact him at [email protected] or follow him on Website | Twitter | Facebook
