Twitter announced Adjacency Controls – a feature that should help you prevent ads from appearing above or under tweets containing keywords you’d rather avoid.
Keep calm and run ads: Twitter is looking for ways to assure advertisers they can still promote their brands despite “moderation concerns.”
If you’re worried your ads may appear alongside hate speech or similar stuff in “relevance-ranked Home Timelines,” this is one way to prevent potential brand damage.
Who can use it: The update is currently available only to adjacent Tweets in English, with other languages joining “shortly.”
Partnering up: Twitter is also adding Double Verify and Integral Ad Intelligence to their partner list, which should provide independent validation of GARM Brand Safety floor placements.
… Another method for preventing unsafe ad servings.
Why we care: If you run Twitter Ads, it’s another feature that can give you more control of where your ads show up.
Some things are better off not being automated, you know?
Alex Lim
Alex Lim is a certified book reviewer and editor with over 10 years of experience in the publishing industry. He has reviewed hundreds of books for reputable magazines and websites, such as The New York Times, The Guardian, and Goodreads. Alex has a master’s degree in comparative literature from Harvard University and a PhD in literary criticism from Oxford University. He is also the author of several acclaimed books on literary theory and analysis, such as The Art of Reading and How to Write a Book Review. Alex lives in London, England with his wife and two children. You can contact him at [email protected] or follow him on Website | Twitter | Facebook
