After a bunch of companies stopped running Twitter ads due to “uncertainties surrounding the platform’s moderating policies,” it seems some of the big players have started coming back.
Welcome back, A-players: Amazon and Apple have both resumed advertising on Twitter, less than a week after Musk complained about Apple.
Reuters claims Amazon is looking to drop about $100M per year on the platform, while Apple was already the biggest ad spender, spending $48M in Q1 of this year alone.
Elon Musk thanked “advertisers for returning” to Twitter in a tweet yesterday.
Just a note to thank advertisers for returning to Twitter
— Elon Musk (@elonmusk) December 4, 2022
Very generous, Elon: On another note, Twitter has already created incentives for remaining advertisers to increase their ad spend, offering to match 100% of incremental spending to whoever spends at least $500K on ads by the end of the year.
With 90% of its revenue coming from ads, it’s obvious why Twitter needs advertisers to splash more cash on ads. And so far, its tactics seem to be working.
Why we care: Big money is coming back to Twitter, which naturally ups the competition and ad prices.
So if you were looking to get into Twitter ads while cost-per-click (CPC) is low, that ship might have sailed.
But having the heavyweights back spending will provide an overall better outlook for the platform that’s been recently surrounded in controversy – and boost advertisers’ confidence.
Alex Lim
Alex Lim is a certified book reviewer and editor with over 10 years of experience in the publishing industry. He has reviewed hundreds of books for reputable magazines and websites, such as The New York Times, The Guardian, and Goodreads. Alex has a master’s degree in comparative literature from Harvard University and a PhD in literary criticism from Oxford University. He is also the author of several acclaimed books on literary theory and analysis, such as The Art of Reading and How to Write a Book Review. Alex lives in London, England with his wife and two children. You can contact him at [email protected] or follow him on Website | Twitter | Facebook
