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Meta: Open your app, scheduling is officially here

Instagram has officially announced its native content scheduling tool, allowing you to prepare all your posts in advance.

All set for 2+ months: The feature helps you schedule all content, including Reels, Photos, and Carousel posts, up to 75 days in advance.

You can find the new addition under “Advanced Settings” when you want to create a post or a Reel. Use the “Schedule” option to set the exact time and date, and you’re good to go.

Step 1: Tap the Create button.

Step 2: Select Post or Reel.

Step 3: Tap Advanced settings.

Step 4: Tap Schedule.

Step 5: Select date and time up to 75 days away.

Step 6: Tap Done.

Step 7: Tap the back button to return to the share sheet.

Step 8: Tap Schedule to schedule Post or Reel.

Step 9: Scheduled posts appear on a professional account’s own profile. You can view scheduled posts by tapping the hamburger menu in the upper right corner and then tapping Scheduled posts.

Step 10: Tap on a scheduled post to edit the post or reschedule.

Why we care: Native scheduling cuts out the friction you often get with third-party apps, and gives you certainty that your posts will show up as planned.

It can also help you test different parts of the day when your audience may be the most engaged, allowing you to grow and scale your creator account quicker.

And if you’re entertaining and growing your audience, you may just be recession-proof. Keep reading…