If you want to be the most interesting person in the room, be interested in other people’s… business interests.
Or simply target them. LinkedIn announced an interest targeting update to help you get your ads in front of the right people.
Could you be more specific
LinkedIn is segmenting these interests into three categories and over 500 specific attributes.
Here’s the overview:
- General interests include a wide range of categories like science, environment, technology, and health.
- Product interests allow you to target users that showed interest in different software types such as content management, data science, and other tools.
- Service interests reach users that engage with service pages similar to the service you provide. Categories include real estate, environmental consulting, and more.
Most categories also have subcategories, too, so you can get really, really specific with your targeting. Very Cool.
How to use them
You should see these interests in your Campaign Manager. If you’re not sure what topics to select, LinkedIn recommends checking content that’s trending on your organization page or on your blog.
Why we care
This new feature could help you narrow down your targeting, reach the right people, and save you some ad dollars.
In theory, of course. Guess you won’t know it until you test it…