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LinkedIn: New B2B targeting feature: interests

If you want to be the most interesting person in the room, be interested in other people’s… business interests.

Or simply target them. LinkedIn announced an interest targeting update to help you get your ads in front of the right people.

Could you be more specific

LinkedIn is segmenting these interests into three categories and over 500 specific attributes.

Here’s the overview:

  • General interests include a wide range of categories like science, environment, technology, and health. General interests
  • Product interests allow you to target users that showed interest in different software types such as content management, data science, and other tools. Product interests
  • Service interests reach users that engage with service pages similar to the service you provide. Categories include real estate, environmental consulting, and more. Service interests

Most categories also have subcategories, too, so you can get really, really specific with your targeting. Very Cool.

How to use them

You should see these interests in your Campaign Manager. If you’re not sure what topics to select, LinkedIn recommends checking content that’s trending on your organization page or on your blog.

Why we care

This new feature could help you narrow down your targeting, reach the right people, and save you some ad dollars.

In theory, of course. Guess you won’t know it until you test it…

Alex Lim is a certified book reviewer and editor with over 10 years of experience in the publishing industry. He has reviewed hundreds of books for reputable magazines and websites, such as The New York Times, The Guardian, and Goodreads. Alex has a master’s degree in comparative literature from Harvard University and a PhD in literary criticism from Oxford University. He is also the author of several acclaimed books on literary theory and analysis, such as The Art of Reading and How to Write a Book Review. Alex lives in London, England with his wife and two children. You can contact him at [email protected] or follow him on Website | Twitter | Facebook

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