Glowing sunscreen is a sunscreen that, once applied, leaves the skin with a pearlescent finish. (This product also goes by the name of “glow screen”.) Interest in this product is growing mainly thanks to social media.
Videos mentioning glowing sunscreen have over 22.3 million views on TikTok.
Additionally, several brands in this space have successfully promoted the product on social media.
One example is Supergoop. Videos mentioning Supergoop’s glow screen have over 31.6 million views on TikTok.
And searches for “Supergoop glow screen” have increased by 185% over the last 24 months.
Glowing sunscreens are part of the SkinTok meta trend.
SkinTok videos have over 16.4 billion views on TikTok.
Whereas the #skintok hashtag has over 9.3 billion views on the platform.
Lip oil is an example of a SkinTok trending product. Searches for lip oil have increased by 3x over the last two years. Whereas videos mentioning the product have over 1.1 billion views on TikTok.
Barrier creams are another example. Searches for this product have increased by 194% in the last five years. On TikTok, barrier cream videos have amassed over 136 million views.
Glow Recipe and Tower28 are two examples of SkinTok “famous” brands.