The news out of Twitter HQ reminds us of our bedroom temperature: too cold one minute, too warm the next.
It looks like the app plans to strip away the free access tier and throw on several significant price increases…
Who can use the thermostat
Elon Musk tweeted earlier that Twitter’s free API has been “abused badly” and hinted that a new paid plan was in the works.
Yeah, free API is being abused badly right now by bot scammers & opinion manipulators. There’s no verification process or cost, so easy to spin up 100k bots to do bad things.
Just ~$100/month for API access with ID verification will clean things up greatly.
— Elon Musk (@elonmusk) February 2, 2023
According to leaked documents, the lowest API pricing plan will cost a staggering $42k/month—14 times higher than the previous highest pricing plan. Whoa.
How many tools will survive and thrive with that kind of expense? We’ll see..
At least there’s a new video course
Twitter launched an 8-episode educational series on “creating unskippable video ads.”
The videos—each less than two minutes long—could help you improve your video ads and boost your campaign performance.
Your favorite Twitter tools could get expensive. Even worse, a steep price increase like this could drive out a bunch of useful apps that can’t afford the new plan.
Keep an eye on your favorite tools…
But if you’re running ads, the platform’s official video series seems like a time-efficient way to refresh or even boost your video ads game, which could work for platforms outside Twitter, too.
And given that Twitter’s current situation might make buying ads on the platform cheap, it could be a good time to try more ads on the platform….