It’s hard to go a day on Twitter without finding another discussion about hustle culture, hard work, and the ethics of asking employees to go above and beyond.
I get a lot of angry DMs saying I'm a promoter of "hustle culture," which is not wrong.
If you look at a company like Deel, you can't scale from $1M to $100M ARR in 20 months without an insane work ethic.
Harsh reality, but startups aren't easy to scale.
— Bri Kimmel (@briannekimmel) September 28, 2022
There are generally two camps of opinion on this:
- Pro-hustlers: Working super-long hours and putting in 110% effort is necessary to building anything valuable.
- Anti-hustlers: Working super-long hours and putting in 110% effort is toxic, unhealthy, and leads to poor performance.
Would it surprise you if we said that neither are painting the real picture?
The “pro-hustlers” are wrong in the sense that most people’s brains are probably only capable of doing about 5 hours of focused knowledge work each day.
They’re missing the fact that it’s intense focus that makes great work, not long hours.
Four hours of intensely-focused work will often equal fourteen hours of unfocused work.
The anti-hustlers are partly right.
Most successful people work long, difficult hours, at least to start—and the same can be said for many marketers.
So where does this leave us?
Insight: Most debate about hustle culture is meaningless, because it devolves into the same trappings that ruin most online discussion—oversimplification.
Sure, 12-hour days might be necessary for some people to succeed at some companies. Others might be raking in the dough working only four hours a day.
We focus on doing great work… or at least, what we consider to be great work.
Sometimes that means some extra “hustling.” Sometimes it’s more relaxed. But, in the end, it’s not about hustling at all; it’s about doing focused work.