Google giveth, and Google taketh away.
What’s been given: Google is releasing three improvements to its single, reusable tag to make it easier to set up, manage, and measure.
- Tag coverage summary, which should help you see whether Google tag has been correctly implemented and which pages aren’t tagged.
- Analytics and Ads integration to make setting up conversion management easier… and quicker.
- CMS integration allows you to implement Google tag in your content management system without making changes to web code. Very nice.
What’s been taken: Google Analytics will no longer collect Store visits data after October 31.
Store Visits for Google Analytics will no longer collect new data after Oct 31st.
— Charles Farina (@CharlesFarina) October 5, 2022
Going forward, you can only access these metrics from Google Ads, since this tracking option still isn’t available in Google Analytics 4 (GA4).
Why we care: Sounds like managing tags is becoming a walk in the park.
But if you’re used to tracking Store visits from your Analytics dashboard you’ll have to get used to looking at Ads manager.