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Google: New Ads tagging improvements added, one Analytics feature removed

Google giveth, and Google taketh away.

What’s been given: Google is releasing three improvements to its single, reusable tag to make it easier to set up, manage, and measure.

Google: New Ads tagging improvements added, one Analytics feature removed

Improvements include:

  • Tag coverage summary, which should help you see whether Google tag has been correctly implemented and which pages aren’t tagged.
  • Analytics and Ads integration to make setting up conversion management easier… and quicker.
  • CMS integration allows you to implement Google tag in your content management system without making changes to web code. Very nice.

What’s been taken: Google Analytics will no longer collect Store visits data after October 31.

Going forward, you can only access these metrics from Google Ads, since this tracking option still isn’t available in Google Analytics 4 (GA4).

Why we care: Sounds like managing tags is becoming a walk in the park.

But if you’re used to tracking Store visits from your Analytics dashboard you’ll have to get used to looking at Ads manager.

Alex Lim is a certified book reviewer and editor with over 10 years of experience in the publishing industry. He has reviewed hundreds of books for reputable magazines and websites, such as The New York Times, The Guardian, and Goodreads. Alex has a master’s degree in comparative literature from Harvard University and a PhD in literary criticism from Oxford University. He is also the author of several acclaimed books on literary theory and analysis, such as The Art of Reading and How to Write a Book Review. Alex lives in London, England with his wife and two children. You can contact him at [email protected] or follow him on Website | Twitter | Facebook

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