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Google: New Ads tagging improvements added, one Analytics feature removed

Google giveth, and Google taketh away.

What’s been given: Google is releasing three improvements to its single, reusable tag to make it easier to set up, manage, and measure.

Google: New Ads tagging improvements added, one Analytics feature removed

Improvements include:

  • Tag coverage summary, which should help you see whether Google tag has been correctly implemented and which pages aren’t tagged.
  • Analytics and Ads integration to make setting up conversion management easier… and quicker.
  • CMS integration allows you to implement Google tag in your content management system without making changes to web code. Very nice.

What’s been taken: Google Analytics will no longer collect Store visits data after October 31.

Going forward, you can only access these metrics from Google Ads, since this tracking option still isn’t available in Google Analytics 4 (GA4).

Why we care: Sounds like managing tags is becoming a walk in the park.

But if you’re used to tracking Store visits from your Analytics dashboard you’ll have to get used to looking at Ads manager.

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