Yep, you read that number right.
Shopify just dropped more than a hundred product enhancements to improve the Shop App and lubricate the checkout process.
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Mobile shopping is huge
Need proof? Shopify has been polishing its shoppable marketplace mobile platform called Shop. New features include:
- Shop Minis, a software developer kit (SDK) for mobile devs that helps you “extend their Shopify app functionality to Shop.”
- Shop Store customizations. You can now add product collections, best sellers, reviews, branding, and add Shop Minis features to build more brand presence.
- Shop Cash campaigns. You can target Shopify customers that have earned Shop cash—a special platform currency they earn while shopping—with special offers, and pay only when the customer is acquired.
- Sign in with Shop, which helps you identify high-value customers earlier during the buyer’s journey.
Very smooth
Shopify also introduced a one-page checkout, removing the previous touchpoints customers had to go through before reaching the checkout page.
Oh, and there’s a new drag-and-drop Checkout Editor that lets you build an entire one-page checkout experience without needing any code. Sweet.
Why we care
This is all good news for Shopify merchants and developers.
The improved Shop App could help you boost sales and acquisition on smart devices, while the one-page checkout should streamline the buyer journey and reduce abandoned carts, among other things.