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Expert tips to improve your marketing and PR

Most of the year is behind us and, phew… what a ride it’s been, eh?

With the holiday season coming, it seems like a good time to slow down and come up with new opportunities to promote your business in the coming months.

Michelle Garret interviewed 23 marketing and PR experts to get advice about getting brands more exposure.

Let’s hear what they have to say…

Invest in your brand. According to the experts, word-of-mouth is getting bigger in digital. Recommendations in communities, Slack, or Discord groups can bring you a plethora of new customers. The problem is they’re mostly untrackable.

So how do you market in these communities? By improving your own brand. Reinforce your customer loyalty, build unbreakable bonds, participate in communities, and more.

Be agile. If you feel like you lack stamina, you better start working out. The marketing landscape is changing at a rapid pace every day – and it’s up to you to embrace the change.

It’s not only important to stay on top of industry shifts. You also have to stay in the loop about platform changes, trends, even geopolitical situations. You’re a student, always.

Collect “voice of the customer” data. Nothing enhances that customer bond like the feeling that you’re listening and taking action. So create a feedback loop you can track.

Tracking is becoming more unreliable, so make sure you’re proactive. Create surveys, build a review section, offer incentives for genuine feedback via email, and so on.

Be surgical with your PR. This is the year to put maximum effort into targeted storytelling. Research quality journalists you can build relationships with.

Also, invest in your own content. Thought leadership posts on your blog or social media can be turned into little publications you can pitch, then re-share on platforms again.

Finally, it’s the year to invest in marketing. Don’t cut your budgets unless you really need to. With so many other companies cutting their marketing, it’s the perfect opportunity to invest in ads, PR, and even new talent.

Oh, and if you want more tips, don’t forget there are 18 more takeaways in the original article!

See you “out there.”

Alex Lim is a certified book reviewer and editor with over 10 years of experience in the publishing industry. He has reviewed hundreds of books for reputable magazines and websites, such as The New York Times, The Guardian, and Goodreads. Alex has a master’s degree in comparative literature from Harvard University and a PhD in literary criticism from Oxford University. He is also the author of several acclaimed books on literary theory and analysis, such as The Art of Reading and How to Write a Book Review. Alex lives in London, England with his wife and two children. You can contact him at [email protected] or follow him on Website | Twitter | Facebook

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