Fall cleaning seems to have started for Google.
Tidying up the mobile SERPyard: The company is adding more context to the top of the results pages, making it easier to identify content with two new additions:
- Sponsored replaces “Ad” on mobile: The “Ad” tag is being replaced by black, bolded “Sponsored” tag, allowing users to better distinguish organic posts from ads.
- Business names and logos: Google Ads will look for these two assets on your landing page and automatically add them to your campaign so they show on the SERP. You can add, edit, review or remove that information as well.
The second update came immediately after Google introduced site names for organic mobile search results in multiple countries.
Plus, Google rolled out two policy updates you should be aware of:
- New Business Information policy that will allow you to complement your existing text ads with business assets such as Business Name and Logo that we just talked about.
- New verification requirements for financial services advertisers targeting India, Brazil, and Portugal. You’re obliged to complete the verification process by October 17th – that’s today!
Why we care: The new “Sponsor” tag update may help you get higher intent users, but could also make your CTRs drop, as people may prefer organic results to paid.
Also, make sure you comply with new policies or you may risk getting your account suspended. And with that settled, we can move over to Meta…