Out of the sandbox and into the yard. Google is finally rolling out its long-awaited Privacy Sandbox technology to a number of Android devices.
Swing, batter
The Privacy Sandbox Beta will hit devices gradually, starting with a “small percentage of Android 13 devices” and expanding to others “over time.”
If your device is selected, you’ll get notified by the system and will be able to manage your participation—such as which interests to allow or block—from the Settings menu.
What this means
This is essentially how Google will learn whether its privacy-first technology performs in real… er, digital life.
At the same time, advertisers and regular users will also have the opportunity to sample the cookieless world in small bites.
Why we care
About a month ago, the World Wide Web Consortium (W3C) gave Google’s Privacy Sandbox’s Topics API a failing grade and asked the company to “rethink” the tech.
But Google has spent years investing in and building this technology and is finally trying it out. It will be interesting to see how well it all works… and how it affects advertisers.
Alex Lim
Alex Lim is a certified book reviewer and editor with over 10 years of experience in the publishing industry. He has reviewed hundreds of books for reputable magazines and websites, such as The New York Times, The Guardian, and Goodreads. Alex has a master’s degree in comparative literature from Harvard University and a PhD in literary criticism from Oxford University. He is also the author of several acclaimed books on literary theory and analysis, such as The Art of Reading and How to Write a Book Review. Alex lives in London, England with his wife and two children. You can contact him at [email protected] or follow him on Website | Twitter | Facebook
