Skip to Content

[Google] Assess for Success: Marketing Analytics and Measurement: Resources to learn more about Google Analytics

In this course, the video introducing the Google Analytics demo account provides an overview of Google Analytics’ features and monitoring capabilities. To learn more about using Google Analytics, review the resources for online training described in this reading. The listings in this reading are for free online training. You can look up additional training opportunities online if you’d like, but they may cost money to access.

Free online training

Read the following descriptions to find the training that’s right for you.

Note: The free training resources listed are for Universal Analytics, Google Analytics 4 (GA4), or both. As more organizations migrate to Google Analytics 4, more training will be added for the newer version.

Google Help Center Analytics Training and Support

The Google Help Center Analytics Training and Support. This website contains a list of important topics and resources to browse. This is a useful resource to bookmark in your browser for reference. Some resources to check out include:


Skillshop is Google’s self-paced training platform for Google’s tools and solutions. When you sign up, you’ll be able to access online courses at any time, and complete them at your own pace.

Paid online training

Examples of training courses that charge a fee for access are: