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Google: Beware of this new Ads recommendation change

So, it seems Google can “change its mind” right in the middle of implementing recommendations to your ads.

And marketers aren’t happy.

What happened: Google invited advertisers to opt into a recommendation that would automatically suggest and remove redundant keywords within the same ad groups.

But then Google announced it will start removing redundant phrases and exact match keywords in favor of broad match keywords starting January 19.

What’s the issue? Well, if you applied for initial redundant keywords recommendations, Google will push this new version of recommendations to your account in less than two weeks.

The problem is, Google didn’t opt advertisers out before making this change, meaning you need to opt out manually – or let Google chop and change ads without your input.

But can you trust someone’s recommendations if they decide to change them suddenly later on?

What you should do: Consider opting out of Google Ads recommendations within the next two weeks if you don’t want to implement this new recommendation change.

It might also be wise to opt out of any other tricky recommendations so situations like these don’t catch you off guard.

Why we care: While you can still benefit from using Google’s recommendations, it’s also important that you’re the one responsible for all decisions.

Manually implementing recommendations instead of taking them at face value could be the wiser choice… at least for the time being.

Alex Lim is a certified book reviewer and editor with over 10 years of experience in the publishing industry. He has reviewed hundreds of books for reputable magazines and websites, such as The New York Times, The Guardian, and Goodreads. Alex has a master’s degree in comparative literature from Harvard University and a PhD in literary criticism from Oxford University. He is also the author of several acclaimed books on literary theory and analysis, such as The Art of Reading and How to Write a Book Review. Alex lives in London, England with his wife and two children. You can contact him at [email protected] or follow him on Website | Twitter | Facebook

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