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Google: Cookieless world is approaching, link spam is going away

Another week day, another massive news drop from Google.

Prepare for the post-cookie world: It’s coming and there’s nothing we can do except embrace it. Google knows this, and is urging users to try its post-cookie solutions.

Google knows this, and is urging users to try its post-cookie solutions.

The company announced they’ll deprecate support for third-party cookies in 2024, saying 2023 will be “a crucial year to prepare for the cookieless world.”

Their new guide explains:

  • How first-party data, contextual signals, and privacy-first APIs like Topics API, FLEDGE API, and Attribution Reporting API can replace third-party cookies.
  • How the above ad tech will still provide interest-based advertising.
  • How machine learning can boost performance using privacy-preserving signals.

Sounds like an exciting year for Google Ads is coming, huh?

Send the spam police: Google announced they’ll be using SpamBrain—an AI spam prevention system—to “neutralize the impact of unnatural links on search results.”

The 2022 link spam update will roll out in the coming weeks and can detect and flag both sites that buy links and sites that are used for passing outgoing links. Uh-oh.

… and now, another SEO feature: Say hello to the Google Search Status Dashboard. It will display the current status of the systems that impact search, like crawling, indexing, and serving.

The dashboard will report on any widespread issues that occurred in the previous week, helping you better understand anomalies that may affect websites. Nice!

Why we care: It feels weird, but it looks like it’s about time to start preparing for the cookieless world. Google’s latest guide might be of help. Worth taking a look, at least.