Sometimes on tiptoe, sometimes at a stumble… either way, Google is moving towards a privacy-first advertising approach.
The tech giant just introduced the Ads Privacy Hub, a new website that Google claims will give you insights into the “changing digital landscape.”
Table of Contents
What’s inside
The Hub should provide brands and businesses with insights like…
- Valuable resources, including articles on how to build first-party databases, understand latest privacy changes, and gain answers to common questions.
- Get privacy-first measurement plan. You can use the Hub to help you find a new privacy-first measurement plan by answering questions about your account setup.
Who has access
The Hub is currently available only in 15 countries, including the US, UK, Germany, Brazil, Canada, Italy, Japan, Australia, and others.
Whoops, our bad
In other news, Google made a lot of local businesses confused—and later frustrated—when it removed real user reviews by mistake.
seems to imply just local guides impacted but I am not sure if it is more widespread?
— Barry Schwartz (@rustybrick) February 1, 2023
Yes, Google has been training its algorithm to identify and remove fake ratings. And yes, the algorithm messed up. Google said it’s working on bringing back honest reviews… but ugh.
Google said, “If your policy abiding reviews were not reinstated and you’d like us to take a look, please submit a request through this form. Please keep in mind that some reviews may remain private if the content violates our policies.”
Why we care
Google’s privacy-forward changes are confusing and can make even the most adept marketers dizzy. Hopefully the Ads Privacy Hub will bring much-needed clarity to the transition.
And if you’ve noticed reviews missing from your—or your clients’ profiles—don’t worry. If they were legit, they should come back. Fingers crossed.