Most customers expect to be able to purchase a company’s products online. That’s why it’s important for businesses to have an online store. Building an online store takes time and effort, but with an e-commerce platform like Shopify, the process is easier. Shopify is a Software-as-a-Service (SaaS) platform, which is web-based software available on a subscription basis. In this reading, you’ll learn more about the benefits of using Shopify to build an online store.
Benefits of using Shopify
Shopify is an e-commerce platform that allows companies to sell their products online to customers anywhere in the world. It offers multiple plans designed to work for businesses of all sizes, from self-employed entrepreneurs to huge corporations.
Built-in features and tools
Shopify offers multiple features and tools that make it easier to build and manage an online store. Here are a few of these features and tools:
Online store builder: Shopify makes it easy to build an e-commerce store with free website themes. Design or coding skills aren’t required. All Shopify themes are fully responsive, so they’re mobile-friendly and provide a consistent experience across all devices.
E-commerce capabilities for existing websites: If you already have a website or blog, you can add e-commerce capabilities to it by adding a Shopify buy button that allows customers to purchase products on your existing site.
Secure checkout: Shopify provides a built-in shopping cart and checkout solution that protects customers’ information. It’s also mobile-friendly for customers shopping on their smartphones.
Payment processing: Shopify offers credit card payment processing for online and in-person sales with Shopify Payments. They also support third-party payment options, such as Paypal.
Shipping platform: You can get products to customers easily with Shopify’s built-in shipping options. Plus, you can keep track of inventory levels.
Integration with third-party shopping channels: Shopify makes it easy to save product details in one place and sell on multiple channels, such as Facebook, Google, Amazon, eBay, Pinterest, and TikTok.
Marketing tools: You can manage your email marketing, content marketing, SEO, and ad campaigns all in one place with Shopify’s marketing tools.
Blog: A built-in blogging platform makes it easy to share valuable information with customers and keep your content fresh.
Analytics and reporting tools: You can stay up to date on how the store is performing with real-time analytics and reports you can share with stakeholders.
24/7 customer service: If you need help, you can visit Shopify’s help center online or contact their customer support team any time, day or night.
Key takeaways
There are a lot of e-commerce platforms to choose from, but in this course you’ll focus on just one: Shopify. It’s a SaaS platform with built-in features and tools that make it easier to launch an e-commerce store and sell products online.
Resources for more information
Learn more about all the features available in Shopify that make it easier to build and manage an e-commerce store.
- Shopify features: Learn about the features available on the Shopify e-commerce platform.