… It looks like revenue.” Google released a new forecasting tool for Video action campaigns that can help you gauge how your ads will perform based on audience, budget, and other settings.
You should find it in Google Ads Reach Planner. The link above explains how to set it up, if you want to use it.
Google dropped a few other important updates, too:
- Optimized targeting is postponed. It was supposed to be available earlier this week, but Google is hitting the pause button, and they haven’t said when the new rollout dates are.
- New ways to use feedLabel: It’s now available in products, datafeeds, and DatafeedStatus. You can also see exactly which countries a particular datafeed targets, among other useful features. Good to know if you use their Content API and Merchant Center.
… Also, Ads Editor v2.2 is out now, and it comes with 12 new features, including:
- Full support for Target frequency in Video campaigns.
- Recommended budgets for Video action campaigns.
- An out-of-sync indicator that alerts you when account changes haven’t loaded since the last sync.
- A new visual editor for ad schedules and certain ad assets.
… And several more.
Bye bye: Just so you know, Ads Editor v2.2 also got rid of Gmail display ads and campaigns. Out with the old, in with the new, right?
Alex Lim
Alex Lim is a certified book reviewer and editor with over 10 years of experience in the publishing industry. He has reviewed hundreds of books for reputable magazines and websites, such as The New York Times, The Guardian, and Goodreads. Alex has a master’s degree in comparative literature from Harvard University and a PhD in literary criticism from Oxford University. He is also the author of several acclaimed books on literary theory and analysis, such as The Art of Reading and How to Write a Book Review. Alex lives in London, England with his wife and two children. You can contact him at [email protected] or follow him on Website | Twitter | Facebook
