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Helpful content update is officially live

Content managers and SEOs are about to have an interesting several weeks…

… And they’re off: Google announced that the much-anticipated Helpful content update has been officially released.

The rollout is expected to take up to two weeks, but we’ll probably need more time to see whether the update will cause any tectonic shifts.

Also, don’t hide your comment pages: We’ve mentioned before that Google treats user comments as part of your content.

Some comments aren’t helpful, it’s true. But that doesn’t mean you should hide those pages.

Google’s John Mueller says that instead of “noindexing” pages with comments, you should just keep them tidy and cut out irrelevant comments or spam.

Why we care: Marketers are coming up with all kinds of theories and methods for complying with Google’s recent rules.

But if you’ve already done everything by the book, wait out the helpful content update until there’s more data on how it’s affecting content. It’s not the first big update, after all…

Nina Norman is a certified book reviewer and editor with over 10 years of experience in the publishing industry. She has reviewed hundreds of books for reputable magazines and websites, such as The New York Times, The Guardian, and Goodreads. Nina has a master’s degree in comparative literature from Harvard University and a PhD in literary criticism from Oxford University. She is also the author of several acclaimed books on literary theory and analysis, such as The Art of Reading and How to Write a Book Review. Nina lives in London, England with her husband and two children. You can contact her at [email protected] or follow her on Website | Twitter | Facebook

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