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How to build trust and double conversions on your landing pages

Are you looking for ways to increase revenue for your business? If so, you’re not alone. Many business owners are continuously searching for new and innovative ways to maximize their profits. With limited resources and an abundance of competition, any advantage can be the difference between success and failure. As such, it is important to understand the key factors that can help you increase revenue.

After conducting extensive research on numerous landing pages, I have identified major key factor that can double your revenue:


The concept of trustworthiness in landing pages is not new, but it is often overlooked or undervalued. Trustworthiness is essential in building relationships with potential customers, as customers will be more likely to make a purchase if they trust the company. It is possible for companies to make changes to their landing page that can drastically increase the level of trust that customers have in the product or service being offered.

How to build trust and double conversions on your landing pages

In this blog post, I will discuss how you can leverage the power of trustworthiness to increase conversions and double your revenue using seven actionable tips.

Use FAQs

Frequently Asked Questions (FAQs) are an essential part of any customer journey, helping to provide prospective buyers with sufficient information to make an informed decision. FAQs are an invaluable resource for prospective buyers.

By providing clear, concise answers to commonly asked questions, buyers are empowered to make an informed decision and even anticipate potential objections. Visitors become more confident in their purchase and are more likely to proceed with the transaction.

This confidence helps to further instill trust and familiarity with the product or service, eliminate any potential objections they may have, thereby increasing the likelihood of a successful transaction.

FAQs can also help to reduce the amount of customer service inquiries a company may receive. By providing comprehensive answers to the most common questions, customers can quickly access the information they need without having to reach out to customer service directly. This allows organizations to spend less time answering the same questions over and over, while keeping customers satisfied with a quick and easy answer.

Additionally, a comprehensive FAQ section can also provide customers with a better understanding of a company’s products and services, thereby increasing customer loyalty and retention.

@squarespace’s FAQs provide sufficient information to help prospective buyers make informed decisions, thereby eliminating any potential objections they may have. By providing clear, concise answers to common questions, visitors become more confident in their purchase and are more likely to proceed with the transaction.

@squarespace provides clear answers to common questions.

Video Testimonials

Written testimonials are a great way to showcase the positive experiences your customers have had with your product, but video testimonials offer an even greater advantage.

The power of video is undeniable, and when a real customer is speaking about how great the quality of your product, it adds an element of credibility and authenticity that can’t be duplicated.

Seeing a customer’s enthusiasm for your product in a video format creates an even stronger impact, as this format can better convey the customer’s true sentiment, it builds trust and inspires confidence in potential buyers.

Plus, video testimonials are more engaging and memorable, making them an invaluable asset when it comes to marketing your product. For these reasons, using video testimonials can be an essential part of any successful marketing strategy.

@thejustinwelsh has incorporated a combination of video and written testimonials to create a powerful and impactful marketing strategy.

@thejustinwelsh has a stream of video testimonials alongside his written ones.

Be Contactable and Transparent

Providing customers with multiple ways to get in touch is an essential part of customer service. Offering live chat, a contact form, and clearly displaying your office location in the footer of your website helps customers feel confident that they can quickly reach you if they have any queries, issues, access the help, advice and support they need.

Additionally, displaying the legal bodies you are affiliated with, such as the Trading Standards Institute, in the same footer of your website helps customers feel comfortable and confident in the services you provide.

This furthers customer trust in your services and helps them feel comfortable. Giving customers peace of mind that they can reach you quickly and easily is a must for providing excellent customer service.

This transparency helps to build trust and ensures customers will return and recommend your services.

@nested provides customers with multiple ways to contact them, including live chat and a contact form, as well as displaying their office location in the footer of their website. Additionally, they include the legal bodies they are affiliated with in the same footer. This helps customers feel comfortable and confident in the services provided.

@nested uses their footer to show different ways you can contact them.

Emphasise Security

Given the personal and sensitive information that is often stored within the tools, visitors may be understandably hesitant to use them for fear that their data could be exposed. In order to give users peace of mind and build trust in our product, it is essential to emphasize the secure nature of our product and demonstrate how user data is protected. This can be done through a variety of means, such as incorporating security icons to the product interface, making sure to use the latest encryption technology, and having our policies and procedures clearly outlined and available for users to review.

One effective way to do this is to incorporate security icons into the product interface, which can help reassure visitors of the security measures that are in place.

We should consider implementing an encryption system, which would further protect user data from potential breaches.

Additionally, providing customers with detailed information about exactly how their data is stored and safeguarded can be an effective way to instill trust and demonstrate our commitment to security.

By taking these steps, we can help to ensure that visitors feel safe and secure when using our product.

@wise has a comprehensive section on security that can be used for further information.

@wise have a section dedicated to security.

Third-Party Reviews

Authenticity is integral to delivering a premium website experience for users. Authenticity is key to creating a quality website that your customers will trust. Building and maintaining trust with your customers is often a key factor in successful online businesses.

One powerful way to boost trust is to showcase third-party reviews from respected sources like Trustpilot, Twitter, and ProductHunt. These sources can provide users with valuable insight into the quality of your product, services, or website as experienced by other customers.

Showcasing these reviews on your website helps boost trust and credibility with your customers and demonstrate that your website is legitimate and trustworthy.

Furthermore, this helps to boost the perception of your business, encouraging users to trust and interact with your website.

Reviews from reputable sources can also provide your customers with valuable feedback and insights about your website and your products or services.

Having positive reviews from customers and industry experts can help to build credibility and brand loyalty.

Additionally, reviews can also help to improve customer retention and increase sales. Taking the time to curate and share reviews from trusted sources can have a huge impact on the success of your website and your business.

@getmarshmallow has successfully displays the 10K+ reviews they have received from Trustpilot.

@getmarshmallow show the 10K+ reviews they got from Trustpilot

Highlight Awards

Awards are an essential part of demonstrating credibility and leadership in the industry and should be seen as an opportunity to showcase accomplishments and the positive feedback received from respected members of the community.

Showcasing awards and complimentary quotes from recognized individuals can help to emphasize the value of the accomplishments achieved.

This recognition is a powerful tool for demonstrating trustworthiness and displaying the impact of work to the community. Through the acknowledgment of awards and positive feedback, we can proudly stand out amongst peers as a respected leader in the industry.

Awards and positive feedback provide the opportunity to demonstrate commitment to the field and dedication to achieving excellence.

As leaders in the space, @Yext showcase G2 awards they won, which are testament to their hard work and commitment, recognised with are a source of great pride to them.

@Yext highlight the G2 awards they won and the kind words said about them.

Leverage Logos

By partnering with leading companies, we are able to increase our credibility and trustworthiness in the eyes of our potential customers.

Displaying the logos of well-known and trusted products that our product integrates with is an effective way to let the user know that they can trust our product. It also enhances the user experience, as the visitor already has an established trust in those products.

This is a great way to leverage the existing trust that the visitor already has in those products, by having them associated with our product. This in turn increases the likelihood of customers using our product, as they already have an established trust in the associated products.

By integrating with other trusted tools and displaying their logos, we are able to boost customer trust, but it also helps to establish our own brand as a reliable and trustworthy solution.

As an example, @stripe proudly features the logos of their major clients and partners that they work with.

Stripe promotes some of the huge brands they work with.


In conclusion, trustworthiness is a critical key factor for increasing conversions and revenue for any business. By creating a sense of reliability and demonstrating your commitment to customers, you can build trust, nurture relationships, and ultimately increase conversions.

While it is important to understand the process of building trust, it is even more important to take action and apply the seven tips discussed in this blog post. By leveraging the power of trustworthiness and applying these tips, you can double your revenue and boost your business’s success. Remember, trustworthiness is an essential element for any business. Utilize it to your advantage and you will undoubtedly see an increase in conversions and revenue.

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