How Small and Medium-sized Business Use Content Marketing Effectively

Most of the time, the point of content is to spread brand awareness. However, when it comes to real-time marketing, the purpose of content is to build customer loyalty by engaging in a continuous dialogue.

How Small and Medium-sized Business Use Content Marketing Effectively
How Small and Medium-sized Business Use Content Marketing Effectively

Table of contents

Monitor Industry News
Monitor Social Media
Build a Community
Don’t Forget Your Target Audience
Create Compelling Content
Create Real Authentic Content
Create Attractive Infographic
Other Content Types
Conclusion

Today this can be done relatively easy with the advent of online communication, social media being one of the leading real-time centric technologies available to use with real-time marketing.

Monitor Industry News

Keep abreast of everything happening in your industry in terms of news events, and how you can relate your business to the news events that are happening. Sell products related to any of the news events of the day. You can use that information to connect to your audience by (for example) creating a meme or infographic and sending it out with a specific hashtag to attract those who are reading that news event.

Monitor Social Media

On any given day, there are hundreds if not thousands of comments, questions and stories that appear on social media that you could use to craft content that is sensitive to real-time events. Even if a comment is negative, you can turn it around and use the comment as a way to show the facts of your business and industry to the world.

After you share the content on the social media platform, you can share it on your profile or approach industry-specific influencers who are likely to own the same interest in your niche.

Build a Community

One of the fastest ways to build content is to create a community of insiders. You can do this easily on Facebook with Facebook groups, or you can start a message board on your website for your inner circle. If you are listening, your inner circle will let you know what they need and want in terms of new content.

Don’t Forget Your Target Audience

Don’t get lost in all the information online and forget who your target audience is. When you produce any content, including real-time answers to questions, comments, and information gathered, don’t forget who your audience is. Have them in mind when you develop real-time content.

First of all, you will need to determine who you want to reach. With a clear understanding of your target audience, you can create a better and more personalized content that appeals to your target audience.

The best strategy is to create buyer personas which are the profiles of your ideal customers to help you focus on who you’re targeting.

Create Compelling Content

Real-time content isn’t the time to send out a stale and boring word salad. Instead, this is the time you want to take more effort to create funny, entertaining, exciting content that speaks to what is happening right now that also keeps your company values and audience in mind.

Create Real Authentic Content

You want to create good content with the information that you can acquire on social media and by listening in on forums and other areas that your audience hangs out. More is not always better, but good content with an eye toward current events will garner more interest when it’s based on real stories and real information.

Create Attractive Infographic

Infographics display information and data in an easy-to-understand, graphic format together with a combination of easy wording, short statements, and simple images. Infographics work well if you are trying to deliver complex topic for academic or educational audience members to understand.

Other Content Types

There are various content types to use in content marketing, ranging from modern digital media to traditional offline media:

  • Blogposts
  • Webinars/Conferences/Preview seminars
  • Ebooks/White papers
  • Direct mail/Newsletter
  • User-generated content (UGC) such as forum/blog posts, comments and reviews.

Conclusion

When you write and manage your content correctly, it will make your life easier, and your business grow.

Published by Silvia Emma

, helps boost confidence, impact, communication and presentation skills and image to create positive change in your business and life.