If you’re a service-based business, you know that gathering a pool of high quality leads is essential for your business’s health.
Pretty straightforward, right?
Less straightforward is how to attract the right leads with your ads.
But don’t worry. With a few simple tweaks to your ads, you can improve your lead quality significantly.
Here’s how to do it:
- Focus on long tail keywords. If you want quality, you need to snipe your audience’s intent. A person searching for “best gyms near me” has a different and higher intent than the person who is searching for “what to do at the gym.” Capture intent. Long tail keywords are a good place to start.
- Write relevant headlines. Writing and pinning hyper-relevant headlines to your keyword signals to a searcher that they have found the answer to their query. Google will also rank relevant ad copy higher than others, boosting your ads to the top of the page.
- Create a consistent landing page experience. If you make promises in your ad copy that you don’t intend to keep, no one is going to convert. If you offer a free trial, repeat the offer on your landing page. Keep it consistent.
High quality leads can be hard enough to sell to, so dealing with low quality leads is nothing but an additional, unnecessary headache.
Let’s leave the poor connections in 2022 where they belong, shall we?