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How to hack into your prospects’ brains with neuro writing

If you want to get good at copywriting, learn the art of neuro writing.

Neuro writing is the skill of inserting trigger elements, persuasive words, and hooks.

And if you want awesome tips for “biohacking” your readers and driving them to action, Olesia Filipenko has ‘em.

Let’s jump in…

Use two numbers in headings. Listicles, stats, discounts… The brain is wired for numbers.

Using two numbers in headlines speaks to the brain’s desire for order while also creating a powerful hook.

Example: 10 Tricks to Increase Your Average Order Value By 50%.

Use two numbers in headings.

Ask questions. Questions add context, spark curiosity, and trigger the fear of missing out.

The most effective ads use questions to introduce a problem.

Example: Tired of long, dragged out meetings? [tool] can help you…

Ask questions.

Turn headlines into quotes. Starting off your piece with a quote can make readers connect your copy with trustworthiness. This tactic works best with blog posts, case studies, and similar formats.

Example: “[Tool] helped me grow my business at scale by 10x!”

Use power words. You can amplify or play down anything with the right power words.

Words like mind-blowing, remarkable, easy, improved, tested, bargain, audit, and researched are all words that make your content more actionable and appealing.

Use power and sensory words

Use sensory words. Similar to power words, sensory words “trigger” visuals, smells, sounds, and sensations in a reader’s brain.

Example: How to Turn Your Squeaky, Creaky Cabinets Into Smooth Operators.

Use power and sensory words

Aaaand that’s it. Who’s ready for some biohacking?

Alex Lim is a certified book reviewer and editor with over 10 years of experience in the publishing industry. He has reviewed hundreds of books for reputable magazines and websites, such as The New York Times, The Guardian, and Goodreads. Alex has a master’s degree in comparative literature from Harvard University and a PhD in literary criticism from Oxford University. He is also the author of several acclaimed books on literary theory and analysis, such as The Art of Reading and How to Write a Book Review. Alex lives in London, England with his wife and two children. You can contact him at [email protected] or follow him on Website | Twitter | Facebook

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