Bidding, tweaking, tracking. When you do all this manually, you skip lunch, miss meetings, work too late…
Instead, you could try to automate repetitive processes in your Amazon Ads management so you can do what you really want: scale and grow your business.
8 ways you can save endless amounts of time with amazon ads automation.
I know you've heard of bid automation.
But there are 7 more areas where software can take over repetitive tasks for you.
As well as do far more testing than you ever could.
<<Thread>>
— David Zimmermann | Amazon FBA Marketing Systems (@ddzimPPC) January 19, 2023
David Zimmermann reveals a few under-the-radar areas you can automate that can save you tons of time.
Ready, set, automate…
#1 – Automate placement multipliers. You can do this for each placement’s multiplier bid based on its performance.
#2 – Use dayparting. If you’re not tracking your performance throughout the day, you’re missing out.
Automating your intraday bids help you optimize campaigns throughout the day without needing to analyze and tweak data for every product. Neat.
#3 – Turn to different campaign bidding settings. When your campaigns are struggling, you can tell a tool to try out different bidding settings, like fixed, up and down, down only, etc.
David says you may be surprised to see what works for different niches.
#4 – Perform target harvesting. Your search term got a sale? Move it to a different manual campaign and let it rip.
Just be careful. You don’t want to stuff your campaigns with keywords or Amazon standard identification numbers (ASINs)…
#5 – Use negative targets or negative high-click thresholds before you negate zero-sale keywords, depending on your product’s conversion rate.
David says you may use this as a backup tactic if nothing else works, but also to treat it with care.
See anything you like? David has a few more tips in his thread you may want to check out. It’s time to save some time.