When you tap into the copywriting world, you quickly realize that there’s more to it than you might think.
Ad copy, landing page copy, video sales letter copy, etc. all require different approaches, and often a particular skill set.
Luckily, there are rules that apply to every piece of copy.
This post in the Copy Campus Facebook Group compiles those rules into one checklist you can always refer to, whether you’re writing one big sales page or a bunch of ad copy variations.
Let’s start checking those boxes…
#1 – Capture attention with each sentence. Hook the reader within the first ten seconds—or less if possible—and use the first line to motivate them to read the second.
If your opening isn’t captivating, rework it until it is. This is a crucial part of your job and the place where you should spend the most time and focus.
#2 – Present your product or service in a new way. If a reader has seen or tried it before, then they’ll just skip over your copy.
Your unique value proposition is the vessel that will drive your reader towards conversion.
#3 – Make your copy digestible. A few points in this checklist can be summed up like that. Make your sentences specific, visual, and make long sentences short and easy to understand.
#4 – Use grammar tools. Even native speakers slip up when it comes to grammar. All it takes is one mistake to make awesome copy seem unprofessional.
Use grammar apps to make sure sentences flow and catch mistakes you might have missed.
#5 – Provide proof. You have to show evidence that what you’re selling actually works.
You can do this either by adding testimonials and examples in your copy, or providing descriptive examples of how it solves the major pain point.
There are a few more boxes to check, but running each copy through the full 11-point checklist should make your copy better than 80% of what’s out there.
So make sure you go through it all, test the checklist out and go get those conversions!