Looks like more and more brands are promoting affordability in their marketing campaigns.
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Feeling thrifty
Households are feeling the rising prices, and shoppers are getting more careful with their money.
So many brands have started changing their marketing narrative, promising value for money in every advertising campaign.
Saving with style
Now, most of the brands interviewed are in the apparel industry and eager to prove that customers can get high-quality products and still style themselves affordably.
Another interesting trend is the rise of the clothing rental industry – a service that charges you monthly in exchange for five to six pieces of clothing while promoting sustainability and affordability.
So while cut-price is important, brands seem to think there should be a “higher cause” in your messaging, too.
Why we care
Depending on your product and how “essential” it is, tweaking your marketing strategy to cater to money-conscious consumers could be a good move.
However, make sure you stay true to your brand’s core values, otherwise the tactic may backfire – and make your brand look cheap.