Marketing: Looking for an assistant? Call ChatGPT

Cold emails, keyword lists, outlining… if only someone else could do the legwork that takes up so much time for free.

Yep, you know where this is going. Matt Gray posted an interesting thread on how to make ChatGPT your “free employee” to save yourself a bunch of time, money, and generally make your and your employees’ lives easier.

ChatGPT is a FREE employee.

But most people don't know how to use it to superpower their marketing.

Here are 8 ways ChatGPT can save you thousands of marketing hours in 2023:

— MATT GRAY (@matt_gray_) January 18, 2023

So let’s do some prompting…

#1 – Generate new ideas. ChatGPT can help you brainstorm a list of ideas for any topic which you can then pick up and dissect.

Prompt: “On the topic of [your topic] give examples of [outcome].Generate an outline for content that supports this point.” Here’s a sample answer.

#2 – Accelerate your SEO process. You can’t make ChatGPT your SEO consultant, but it can still help you with basics like making keyword lists, meta descriptions, and similar.

Prompt: “List 10 keywords I can use for my blog surrounding [topic].” You’ll find a sample list here.

#3 – Create marketing materials. Know what copywriters hate the most? Starting with a blank page and not enough data or creative inspiration.

Chat GPT helps you fix that.Type “learn” and paste the link. It can be a blog post, news article, landing page, etc.. This will provide context to generate ad copy, blog headlines, TikTok scripts, and anything else you need.

Then, just pass it to your copy team to refine it, adjust the tone, and polish the branding.

#4 – Help write landing page copy. Headlines, emotional benefits, target audience, CTAs… Urgh, so many things to think about when building a landing page.

ChatGPT makes it easier. Just explain what type of landing page you’re building, who it’s for, and then prompt it to generate a few ideas about a specific part of the landing page.

Matt shares an example of above the fold copy for a course landing page.

#5 – Automate your outreach. With ChatGPT you can create emails for any industry (e.g. healthcare, travel, hospitality, fintech) and for any experience level (VPs, consultants, CEOs). No more wasting time on manual writing.

Prompt: “I’m looking to connect with [role/position] at [industry] about understanding their sales process. Write me a cold email I can send them. Please use a friendly, clear tone.” Here’s the result. Stellar.

Of course, this is just a demo. It seems you can automate the better part of your operations with smart prompts, so give it a try for a few minutes. You might just save days!