Are you comfortable? Here, have an extra pillow. We’ve got several Microsoft updates to run by you…
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Look mom, no code
If you enable Microsoft Clarity Insights for Microsoft Advertising in your Universal Event Tracking (UET) tag setup, you can set up event-based tracking—no coding required.
Pretty cool. If you’re interested in setting it up, Microsoft has a simple guide here.
Local love
Bing is getting Local Ads extensions which will help you promote your business alongside other search results in the area.
The ads will also provide other business information like location, phone number, operating hours, and more – similar to Google.
Local search ads are currently available only in North America.
Almost there…
Microsoft announced four more important updates, including:
- UET tags with deletion option, allowing you to delete unused tags as requested.
- Custom combinations allow you to create combined lists of various audiences.
- Multimedia ads with logos obviously help you add a company’s brand logo to Multimedia Ads.
- New shopping markets in North America, allowing you to upload language-adjusted feeds in new markets – French in Canada and Spanish in the United States.
Why we care
Setting up custom conversions without a code could be a game changer.
And the rest of the updates all seem designed to help marketers do more effective advertising. Might be time to test Microsoft’s potential for yourself if you haven’t already…