Yes, advertising apps on smartphones might make the most sense, but…
Microsoft is bringing back desktop advertising with a new, desktop-only ad product for promoting Windows apps.
Right next to your competitors: Microsoft’s new Store Ads will allow you to promote your apps directly on Microsoft Store.
Even though it’s desktop-only, the Store aims to “cast a wider net,” targeting high-intent audiences that search for competitors’ apps and users not on mobile devices.
Microsoft Store Ads provide an effective platform for advertising applications created for Windows. To begin leveraging the power of Store Ads, Microsoft offers a comprehensive set of guidelines.
- Contact your Microsoft Advertising account manager or Microsoft Store representative.
- Reach out to the Microsoft Advertising Sales Team to set up a new account.
- Connect with the Microsoft Advertising Support Team if you are a non-managed account customer.
- If your app or game is not in the Microsoft Store yet, begin by publishing your Windows appOpens in new window.
How to set them up: Microsoft says you need to contact your Store representative, and to publish your app or game on the Store before starting to advertise.
Why we care: If you’re advertising Windows apps or you’re a developer, this is a new way to increase reach and get a high-intent audience easily.
They’re bound to be cheaper and seem pretty easy to set up, so it’s relatively low risk to test.