The best stuff on Facebook happens in Groups.
And—to the joy of everyone involved—Facebook decided to add more features to Groups.
Reels, events, relationships: After announcing Community Chats in Groups last month, Meta is expanding ways to make the Group experience even more personal:
- Group profile updates allow members to customize the “About me” section to share more information and notify other members about whether they’re open to messaging.
- Reels let you share information, tell stories, and build relationships by sharing special Reels videos directly in groups.
- And you can also share a public Facebook event for your Group on your Instagram story regardless of whether you’re an admin or a group member. Sweet.
Speaking of admins, Meta is equipping them with some new tools too:
- New ways to highlight select members. Top contributors can earn points for badges, which make it easier for admins to recognize them.
- Admin assist updates including moving “fake news” posts to pending and a daily summary of actions taken in the Group.
- Flagged by Facebook: An extension allowing admin to add some additional context and allow content that would otherwise be removed.
Why we care: With Facebook’s feed algorithm slowly becoming content-focused instead of user-focused, smaller Group feeds could recreate the community feel that Meta lost a long time ago.
These new features seem like a huge plus for marketers building communities.
Maybe Meta will introduce Group ads next?