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Pinterest: Year end looks promising

Not everyone in big tech is feeling economy blues.

Pinterest reported better-than-expected revenues in Q3, unlike larger counterparts such as Meta and Alphabet.

Pinterest reported better-than-expected revenues in Q3.

Still growing: Pinterest hit revenues of $684.5M, $18M more than initially forecasted.

Of course, their 8% growth rate is much lower than the 43% they reported in last year’s Q3 report. But small growth is better than none, right?

Winning with Gen Z: Pinterest added 18M new active users, bringing them back to the 445M monthly active users they had this time last year.

They also doubled the number of Gen Z users—a trend that they hope will continue.

… And with videos: Like other platforms, Pinterest has videos to thank for rising user growth and engagement.

Video content increased three times this quarter, with Idea Pins playing an important role.

Why we care: Pinterest’s ad revenue growth could indicate that advertisers are diversifying their channels in the build up to Q4.

And Pinterest successfully integrated video content and acquired younger users, which speaks well of the platform’s future relevance.

That’s all good news for marketers using the channel. Not a bad way to start the week,

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