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TikTok wants to help you lift campaign performance

If you want marketers to spend on ads, help them out.

… At least, that seems to be TikTok’s motto as they publish not one, but two guides to assist your campaign planning.

Cashiers cha-ching, are you listening: TikTok’s new 17-page holiday marketing guide provides some insights into which times are most engaging, events you shouldn’t miss, and more.

It also showcases TikTok’s ever-growing ads palette, and helps you decide when to use in-app creative tools. Sweet.

TikTok is changing: Also, as their “Shoppertainment” guide explains, TikTok is shifting from social media app to entertainment platform.

The guide talks about the buyers’ journey—how users switch apps, buy on different days, and lose trust in branded content—as well as customers’ “functional and emotional” needs. An interesting read for sure.

And now we’re hungry: According to a recent study, half of surveyed millennials visited or ordered from a restaurant they saw on TikTok.

Out of those, 72% went because the food looked appetizing, 45% because it had a unique menu.

Why we care: If you’re running TikTok Ads, you may want to skim through the holiday guide just to make sure you’re covering everything.

And you might combine that with the insights about “Shoppertainment” for even better performance.

Oh, and if you’re advertising a local place, promoting it on TikTok could help you fill some chairs.

And if you need help finding influencers…



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