Big tech companies may soon feel an even tighter grip from European regulations.
The Digital Markets Act (DSA) is now officially effective and it claims to have one goal: to make the digital sector “fairer and more competitive.”
But first, labels: First the European governing body has to determine which companies are “gatekeepers,” or companies big enough to dominate the market.
Apple is almost guaranteed to get a gatekeeper label, meaning it could be forced to allow users to install apps outside of the App Store and provide alternative payment systems.
It’s expected that the other big tech companies will share the same fate.
The change comes… when? Not for some time. The law is moving into a “six months implementation phase,” giving select gatekeepers until May 2, 2023 to comply.
Why we care: While there’s no immediate change, the new act will definitely bring changes to the industry landscape in the coming months.
Will regulating “gatekeepers” level the playing field? How will the regulations affect marketers’ revenues?
Guess we’ll see…
Alex Lim
Alex Lim is a certified book reviewer and editor with over 10 years of experience in the publishing industry. He has reviewed hundreds of books for reputable magazines and websites, such as The New York Times, The Guardian, and Goodreads. Alex has a master’s degree in comparative literature from Harvard University and a PhD in literary criticism from Oxford University. He is also the author of several acclaimed books on literary theory and analysis, such as The Art of Reading and How to Write a Book Review. Alex lives in London, England with his wife and two children. You can contact him at [email protected] or follow him on Website | Twitter | Facebook
