Sounds like a lot, right? It is.
Let’s sip hot beverages and dig in…
TikTok is automating the ad process: Smart Performance Campaign is TikTok’s new machine learning and optimizing feature.
Basically, it lets you set up campaigns and put them on autopilot. Hmmm…
Uber plans to release ads that target passengers based on where they’ve been and where they plan to go. Very interesting.
These “journey ads” will also give brands the opportunity to sponsor entire rides, and can be sold on a per-trip basis.
And if you’re running or interested in running video ads, check out these updates:
- Caffeine is brewing an ad channel. This relatively new streaming platform is about to hit 10M users. It’s also planning to start offering video ads. Caffeine plans to test the feature out with a select few creators before rolling it out completely next year.
- Google released seasonal video ad templates that allow you to quickly customize and create video ads using your own assets. Convenient… and timely.
Why we care: Ads, ads everywhere. Major platforms are hunting for revenue streams, which means new placements, new channels, and new opportunities.
It could also mean customer fatigue if you’re not careful. Something to keep in mind as you plan your holiday campaigns.