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TikTok, Uber, Google, and Caffeine to launch new ad tools, formats, and channels

Sounds like a lot, right? It is.

Let’s sip hot beverages and dig in…

TikTok, Uber, Google, and Caffeine to launch new ad tools, formats, and channels

TikTok is automating the ad process: Smart Performance Campaign is TikTok’s new machine learning and optimizing feature.

Basically, it lets you set up campaigns and put them on autopilot. Hmmm…

Uber plans to release ads that target passengers based on where they’ve been and where they plan to go. Very interesting.

These “journey ads” will also give brands the opportunity to sponsor entire rides, and can be sold on a per-trip basis.

And if you’re running or interested in running video ads, check out these updates:

Why we care: Ads, ads everywhere. Major platforms are hunting for revenue streams, which means new placements, new channels, and new opportunities.

It could also mean customer fatigue if you’re not careful. Something to keep in mind as you plan your holiday campaigns.

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