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User-generated content (UGC) Takes Center Stage During #BamaRush

UGC Is Top Of Mind

UGC is oftentimes organic content made by a brand’s followers or consumers, which can then be shared by a brand on its accounts. Frequently, UGC offers brands the opportunity to engage with their loyal customers who choose to post about their products or services, while simultaneously self-promoting their brand. When UGC enters the chat, there’s no telling what trends, events, and opportunities will come along with it.

#RushTok On My Mind

One example of UGC’s seasonal boom was #BamaRush TikTok, where rushing sorority hopefuls posted #OOTD videos daily while tagging every brand they wore. It offered a big opportunity for fashion brands to capitalize on UGC.

#RushTok On My Mind

For brands that anticipated #RushTok and planned accordingly, like Kendra Scott Jewelry, it was a chance to reap the benefits of early advertising and UGC, all wrapped up in a bid.

For brands that anticipated #RushTok and planned accordingly, like Kendra Scott Jewelry, it was a chance to reap the benefits of early advertising and UGC, all wrapped up in a bid.

POV

UGC is a fantastic opportunity for brands to repurpose ready-made content and engage with potential new creator partners. It contributes to a positive earned media score and activates the original creators’ audience, which is a huge plus for brands. By planning for recurring events, such as the #BamaRush craze, brands can increase the probability of big selling seasons and viral content.

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