UGC Is Top Of Mind
UGC is oftentimes organic content made by a brand’s followers or consumers, which can then be shared by a brand on its accounts. Frequently, UGC offers brands the opportunity to engage with their loyal customers who choose to post about their products or services, while simultaneously self-promoting their brand. When UGC enters the chat, there’s no telling what trends, events, and opportunities will come along with it.
#RushTok On My Mind
One example of UGC’s seasonal boom was #BamaRush TikTok, where rushing sorority hopefuls posted #OOTD videos daily while tagging every brand they wore. It offered a big opportunity for fashion brands to capitalize on UGC.
For brands that anticipated #RushTok and planned accordingly, like Kendra Scott Jewelry, it was a chance to reap the benefits of early advertising and UGC, all wrapped up in a bid.
POV
UGC is a fantastic opportunity for brands to repurpose ready-made content and engage with potential new creator partners. It contributes to a positive earned media score and activates the original creators’ audience, which is a huge plus for brands. By planning for recurring events, such as the #BamaRush craze, brands can increase the probability of big selling seasons and viral content.
Alex Lim
Alex Lim is a certified book reviewer and editor with over 10 years of experience in the publishing industry. He has reviewed hundreds of books for reputable magazines and websites, such as The New York Times, The Guardian, and Goodreads. Alex has a master’s degree in comparative literature from Harvard University and a PhD in literary criticism from Oxford University. He is also the author of several acclaimed books on literary theory and analysis, such as The Art of Reading and How to Write a Book Review. Alex lives in London, England with his wife and two children. You can contact him at [email protected] or follow him on Website | Twitter | Facebook
