Skip to Content

When should you ask people to refer your brand to their friends?

A while back, we did a report on Goli, a nutritional gummies brand that makes millions in revenue each year.

While Goli does a lot of things well—particularly in their paid advertising campaigns—we noticed one tactic they could have left out.

After we purchased their product, Goli immediately asked us to refer them to a friend in exchange for a $10 gift card.

While we love referral programs, this is one of the worst times you can ask someone to refer your product to a friend.

When you ask someone to refer immediately after they buy, it’s a lose-lose.

They’ve already paid, so they’re not getting a discount off their order. And if they’re a new customer, they don’t know whether or not they’ll buy from you again.

Our advice? Offer your referral incentive both before, and a couple weeks after, a customer places an order.

Here’s why:

  • If you ask someone to refer your product for a gift card before they buy, you’re offering them a discount on their first order, which incentivizes them to buy, evokes a positive emotion with your brand, and creates brand awareness.
  • If you ask someone to refer your product for a gift card a week or two after they buy, they’ve had enough time to try your product and likely know whether they want to order again. If they do, you’re incentivizing them for a discount off their next order.

See? Much better times to ask for referrals.

Tags

Tags

    Ads Blocker Image Powered by Code Help Pro

    Please allow ads on our site

    Looks like you are using an ad blocker. We rely on advertising to help fund our site.